What topic do you see as a pressing issue in your field of practice?

Combatting misinformation spread on social media by those opposed to development projects is important to a project’s success. The project team must monitor chat rooms and comment boards in which the project is being discussed and make sure that incorrect or misleading assertions are appropriately addressed. I advise clients to create a Facebook page and website of their own for the project and point those discussing it elsewhere to the page/website in order to obtain accurate and detailed information about the project. Another invaluable tool is to cite to and include independent studies and analyses which provide findings and conclusions that support your project. In doing so, those opposed to a project cannot simply dismiss the information as being generated by the project sponsors.

Click here to read Long Island Business News‘ Special Publication.